If you’re using a Mac for music production though, the appeal of Apple’s new product line is far more opaque.
If you’re a photography enthusiast, amateur video editor, blogger or any of the other demographics Apple regularly markets to with what are increasingly becoming lifestyle products, the appeal of these light, powerful and affordable(ish) new products is clear, especially in the face of its $1,499 MacBook Pro with Touch Bar. It’s the first time in several years that the long-neglected Air and mini lines have been updated, an attempt by Apple to fill a gap at the less expensive end of the Mac OS scale after focusing on its expensive MacBook and MacBook Pro lines. Today, Apple launched brand new MacBook Air, Mac mini and iPad Pro models as part of a wide-ranging product refresh. Scott Wilson takes a look at the specs and hidden costs of its most ‘affordable’ product line in several years. Apple’s new MacBook Air, Mac mini and iPad Pro are likely to disappoint producers once again.
